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    5 Strategies For Tiles Sales

    As a tiles supplier, your most important task is to increase sales, month after month. There could be countless reasons why your tiles sales are down and the footfall in the shop isn’t enough, neither is the seasonal sales dip because of the holiday finishing or anything else.
    Strategies for tiles sales
    Whatever the situation is, you need to stay focused and have a one-point agenda to get sales up.

    Five ways on how to increase your sales of tiles

    First, you must remember that when it comes to tiles, they aren’t just like any commodity. They are a lifestyle statement for most people and something to show off for buyers. Therefore, as you and your team go about trying to increase sales, remember what the tiles mean to the buyer.

    1. Make an impression with the display

    The first impression or the story the potential buyers has of the tiles is essential. So, help build it up. As soon as a person walks into your place, he or she must be totally impressed by the surroundings. All this becomes part of the mental story of the tiles.

    The display must be customized with each product series displayed in codes or catalogs that are branded, holding the tiles upright. The brand must be given its due place in the display. The aim here is to leave a lasting impression on the customer even after they leave.

    2. Create your own occasions and holidays

    Most sales of tiles are made around significant opportunities like buying new house day, Christmas or the likes. So rather than waiting for an event, create your own and just celebrate your own holidays to increase sales throughout the year.

    Celebrate red ribbon day, rose day, give your man a gift day or anything else. People like holidays and if you create noise about it, you will get footfall, and that means more chances of sales.

    3. Connect with the buyer

    Remember customer service is key to selling tiles. Listen to what the customer requires and needs. Don’t push your own choice on him or her. Brief your sales team to be extra polite and patient, even when the customer simply wants to try out 15 different styles.

    Make sure their experience is pleasant and personalized and ask them who they want the tiles for, and what the occasion is. Let them feel comfortable and taken care of.

    4. Don’t lower prices

    When it comes to tiles, some buyers brand them as luxury and aspiration items. So if you reduce costs or throw in too much discount, buyers will no longer value them as precious but just another material thing.

    This is more or less like buying silver when it cost the same as wood. Tiles have a value tag assigned
    to them and that is what matters the most.

    5. Be social and be online

    Even if you don’t want to sell your tiles online, you must have an online presence. Most buyers today will do their research at home and then come to just buy the pipes outside.

    Therefore, have a steady stream of social activity. Use your online platforms to post photos of them and create clickable links in case an interested buyer needs to place an order.

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