Science-Based Selling

It is about the role that data should play in smart sales decisions 
and the importance of data for sales strategy.

Scientific selling is a set of sales techniques that use neuroscience, social psychology, and behavioral economics to develop the best sales strategies that focus on boosting the performance of the seller, segment, and purchasing process. 

Business leaders insist on a behavioral-based sales strategy because they have learned how to increase their sales with behavioral science. We use scientific research to understand what is happening in the buyer's brain and to develop effective manipulative strategies that help us influence it.

We are moving away from the typical b2b sales practice, which focuses on sellers and their sellers, towards a more holistic approach to sales, marketing, and business development. 

Competition in the retail industry is strong, and data can help you dramatically improve your sales, but you need to start somewhere.

And you need a chance to succeed. 

The good news is that there are many sellers who still rely on outdated methods and techniques to increase sales. 

The science-based sales techniques are based on proven scientific principles that can help you double your sales! Next time you have a sales call or talk to a potential new customer, try to see if any of them will have a positive impact. 

Sales Manager David Hoffeld has launched a new mobile-friendly - website to meet the demand of his customers for scientific training.

HoffEldGroup.com was founded to satisfy the growing hunger for hands-on sales knowledge based on proven scientific knowledge and enabling distributors to master today's challenging sales climate.

"While business leaders learn how to increase their sales with behavioral science, they insist on behavioral sales strategy because they have learned how to increase their sales with behavioral science, " Hofferld says.

This new website will help you better respond to the needs of those who want to learn more about the science-based sales movement. 

Motivated by his passion to help companies succeed, Hoffeld founded Science-Based Sales, a new science-based sales and consulting service. 

The company, based in Minneapolis, Minnesota, incorporates principles from behavioral research and translates them into increased sales results. 

In an interview, David shares his experience and vision for Science-Based Sales and his view on how data and psychology can work together to transform sales (you can Google for the excerpt from "Proving Sales: Making the Pitch and Closing the Deal" by David Hoffeld, founder of Science-based sales and consulting). 

The field of marketing and customer success has been driven by science for some time, but what distinguishes Science-Based Sales from traditional sales methods is that it focuses on a revolutionary science-based approach to sales. 

Unlike almost any modern sales system, science-based selling is not based on surveying a group of sellers to find out what they are doing, or on repeating the way certain sellers or groups of sellers have sold in the past.

This sales method uses tools that correspond to the buyer's behavior and therefore show a dramatic increase in the percentage of sales. Sellers who take advantage of this positive approach benefit from the positive attitude of the seller and the seller who uses it. 

Science-based distribution takes advantage of this "positive approach" by mocking competition and focusing on positive characteristics of products and services. 

The science of selling is full of insights into human behavior and decision-making. The work described can be used to manipulate the purchase, and the results of this work can cause a dramatic increase in sales. 

Science has proven a lot about how the brains of potential customers make buying decisions, and also about the role of the brain in the buying process. 

Scientific sales use social psychology, neuroscience, and behavioral economics to complete the sale. It connects us to the real-world sales situations we face every day to help us succeed consistently.

A big part of this is that the way most people sell is not consistent with the way their customers make buying decisions. 

If you want a better understanding of decisions - making decisions to serve your customers - there are a few books based on scientific knowledge, one of which hones your sales skills.

Of course, the book also focuses on the science of sales, but from a psychological point of view.

Science confirms the gaping discrepancy between how people sell and how people make buying decisions.

In Science of Selling, David Hoffeld draws on more than 400 scientific studies showing how the human brain makes purchasing decisions, as well as research on the psychology of sales.

How do you think these two scientific concepts, data, and psychology, can work together to transform and increase revenue?

The number one reason sellers are inferior is that they inadvertently use their selling behavior, not how the brain is wired to influence and formulate buying decisions.

To make matters worse, the way sellers learn to sell is based on selling, not buying, and that is what they have been taught. If a seller does not know how to use an opportunity effectively, that opportunity is lost.