How To Increase Sales In A Manufacturing Company

Manufacturing companies are certainly having a hard time lately. First, there's the threat posed by overseas manufacturers, ones who have an endless supply of cheap labor. Second, there's the constant threat of increasing freight costs. These costs not only impact incoming shipments of raw materials, but they also decrease gross profit by expanding the company's values to ship finished goods. Finally, the economy itself is a concern; manufacturers everywhere are dealing with a substantial decrease in consumer demand.
manufacturing company

However, all of these issues are more easily dealt with when manufacturers can turn to an online resource for help. A website that provides insight into best business practices is heaven-sent for today's manufacturers.

So what does it take to make a website that addresses a manufacturer's most significant concerns?

More importantly, what subject matter should be included in a website tailor-made for manufacturers, ones who must reduce costs immediately?

The following are tips on how to increase sales in a manufacturing company:

  • Reduce Cycle Times

Every manufacturer knows that its ability to reduce costs is based on its ability to reduce cycle times. Today's manufacturers need insight into how best to increase production throughput, and nothing does that as well as providing insight into strategies that help reduce cycle times. If you're going to make a website to help manufacturers, then focus on showing them how to reduce cycle times. Lower cycle times means the company increases its production rates. If you can provide insight into how to reduce cycle times, then your website will be viewed as a valued and trusted resource. However, don't just tell companies how to reduce their cycle times. Instead, take it a step further and show them your calculations.

  • Reduce Inventory Costs

Like most business models, manufacturers have an innate fear of inventory. Unfortunately, having too much stock increases the manufacturer's financing costs, while having too little means they lose gross profit by missing out on sales. Therefore, make sure to focus some of your website's content around how manufacturers can use their economies of scale to lower their raw material costs. A manufacturer's price of inventory is made up of the damage to hold finished goods for long periods. The longer they stay it, the more expensive than stock becomes. Providing insight into reducing these costs and how to increase sales in a manufacturing company will be a tremendous help to your website's visitors.

  • Bill of Material Outlines

Another vital subject matter for your manufacturing website should include discussing the proper bill of materials management. A manufacturer's statement of materials is a summary of all the raw materials, sub-components and spare parts that go into the production of a given product. Focusing on common sub-component parts helps manufacturers reduce inventory skews, which in turn empowers them to reduce their inventory holding costs. In fact, inventory skews help manufacturers negotiate lower prices. This allows manufacturers to amalgamate volumes across multiple product lines. That increased volume will enable them to reduce their overall purchasing costs, and it also helps them to reduce their incoming freight costs.

Today's manufacturers need help. They need insight into how best to reduce costs, how best to manage inventory, and ultimately, how to increase sales in a manufacturing company. You can become that all-important resource, that one reference point they turn to when they need guidance. Your website can provide manufacturers with invaluable tips on how best to reduce costs, how to increase production throughput, and most importantly, how to defeat those overseas manufacturers.

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