As an optical shop owner, your most important task is to increase sales, month after month. There could be countless reasons why your shop sales are down and the footstep in the shop isn’t enough, neither is the seasonal sales dip because of the holiday season ends or anything else.
Whatever the situation is, you need to stay focused and have a one-point objective to get sales up.
First, you must remember that when it comes to optical, they aren’t just like any commodity. They are a lifestyle statement for most people and prized possessions for some. Therefore, as you and your team go about trying to increase sales, remember what that piece of optical means to the buyer.
Here are 5 ideas on how to increase sales in the optical shop:
1. Make an impression with the display
The first impression or the story the potential buyers has of the visual is essential. So, help build it up. As soon as a person walks into the shop, he or she must be totally impressed by the surroundings. All this becomes part of the mental story of the optical.
The display must be customized with each product series displayed in clips that are branded, holding the optical upright. The brand must be given its due place in the display. The aim here is to leave a lasting impression on the prospects even after they leave.
2. Create your own occasions and holidays
Often times sales of optical happen around big occasions like father’s day, Christmas or birthdays. So rather than waiting for an opportunity, create your own and just celebrate your own holidays to increase sales throughout the year.
Celebrate red ribbon day, rose day, give your man a gift day or anything else. People like holidays and if you create noise about it, you will get footsteps into the shop, and that means more chances of sales.
3. Connect with the buyer
Remember that customer service is the key to selling optical. Listen to what the customer requires and needs. Don’t push your own choice on him or her. Brief, your sales team, to be extra polite and patient, even when the customer simply wants to try out different styles.
Make sure their experience is pleasant and personalized and ask them who they want the optical for, and what the occasion is. Let them feel comfortable and taken care of.
4. Don’t lower prices
When it comes to optical, some buyers brand them as luxury and aspiration items. So if you reduce costs or throw in too much discount, buyers will no longer value them as precious but just another material object.
This is more or less buying silver when it cost the same as wood. Opticals have a value tag assigned to them, and that is what matters.
5. Be social and be online
Even if you don’t want to sell your optical online, you must have an online presence.
Most buyers today will do their research at home and then come to just buy the visual at the shop. Therefore, have a steady stream of social activity. Use your online platforms to post photos of them and create clickable links in case an interested buyer needs to place an order.