• Recently Add

    7 Sales Strategies For Indian OTC Drug Company

    Indian company OTC drug sales strategy
    Coming up with an excellent OTC drug sales strategy for an Indian company can be a very daunting process if not keenly watched out. And, a plan is more than just a sales pitch.

    What it means is that it gives a chance to show up your product in the industry, but of course, your product must be focusing on solving specific customers problems. A good sales strategy for increasing market share for a portfolio will help your product beat the competition to increase your stock.

    Four fundamental tips to finding OTC drug sales strategy


    • Understand your sales process that helps you find your area of focus and enable you to map your client’s behavior before and after the sale.
    • An excellent Sales Strategy that increases customer’s satisfaction with low costs
    • Allocate all possible and most profitable resources.
    • Understand how potential clients integrate with your marketing plans in a most beneficial program.


    Creating sales strategy requires you to include a series of elements. Why?

    Because of its multi-step process towards increasing market share.

    1. Reward your salesperson

    A smart business strategy for marketing what you have is giving incentives to employees for sales efforts and successes. You can provide promotions, commissions and reward packages for every product they sell or even achievement awards. You will be surprised by just how much they can fetch you with incentives in place; it is worth the try thus helping on how to sell otc drug.

    2. Set goals

    What they say is true. Goals tremendously help people succeed in their endeavor. Before you go ahead and sell your OTC drugs, set up attainable, measurable, and specific goals first. Don't stress as doing this is relatively easy. Simply think about the things that you might want to accomplish. These goals will keep you on track, and they will most likely save you motivated.

    Include a SWOT analysis in your strategy to measure your strengths, weaknesses, opportunities, and threats. It creates a chance to identify the best places to pursue business and the gaps that need to be corrected.

    Be realistic about your financial projections. The practical potential gain for every business venture produces remarkable metrics for example how to do product pricing and sales units you need to make.

    3. Get to customers needs and demands

    Focus on the needs and requirements of your prospects is another OTC drug sales strategy. Rather than doing your sales pitch the moment you meet with your customers, it would be better if you can find their needs and demands first. Ask examining questions and get your prospects to discuss their problems and their goals. By knowing all this information, you'll know effectively how you can present your products in a way that these people will discover them more valuable and enticing.

    4. Use samples

    The strategies that work best here include allowing the customers to try products before buying them. With a good free example, it is given that most will buy your OTC products.

    You can also have your salespersons demonstrating the product values. Customers believe more in the products when they see how best they suit their lifestyles. Using a sales-pitch can work amazingly well for your sales strategy.

    5. Be prepared

    Before you meet with your potential buyers, ensure that you are prepared and prepared. You need to know what to state when and how you can address common objections. You should likewise have made responses for all their item related questions. Remember that productive gatherings will without a doubt prompt to the following stride of the sales cycle.

    6. Upsell your product

    This strategy can make more sales where you persuade a customer to purchase another additional product when he is buying something else. It is like making him see the point of buying the other product together with the initial one. It has been a simple way for many businesses to increase profitability.

    This can also be enjoyed by making the customer buy a different product with a much higher value. You showcase the more expensive product as being better especially in terms of cost, and the customer will easily change his mind.

    Other up-selling strategies can include offering companion items for specific products. As long as you can pair two together and sell, then it is better and more profitable than waiting for a customer to choose one item at a time. Pertinent plans and services and availing small but expensive items at the points of sale can also do much for your purchases in the marketplace.

    7. Keep learning

    If you need to be successful in expanding your sales, you should get out of your comfort zone. Invest time and effort to improve as an OTC drugs supplier. You may attend training and seminars that can help you improve your offering and sales techniques. Likewise, you need to invest energy in analyzing your weaknesses. Ask yourself, what have the things that you're doing that cost you sales? Knowing these are sales strategies for Indian OTC drugs companies that can convert their weaknesses to strengths.

    No comments:

    Post a Comment

    Featured Post

    Sales Is Not Meant For Everybody

    The premise is simple: no one achieves success in life  without knowing how to sell. Every time you mention it, you hear that you have a kna...

    New Pharma Sales Rep Start Here

    People Are Reading