9 Strategies To Increase Sales On Amazon That You Can Use

Think about how we all know and trust Amazon, we know they give good value, all we have to do is choose the item we want. If you're going to increase your sales on Amazon, you will need to have already created trust from the prospect, or just as they are about to fill in their card details and part with their hard-earned cash, they may have second thoughts and click away from it. Consider the strategies below to increase Amazon's sales.

Amazon store

1. Give First Strategy
Sales strategies are ways of communicating that are intended to convince buyers to buy something. It takes time to persuade a prospect to purchase something from you. What do you give your opportunities, in return for their email address? Do you always provide excellent value and do you offer what they want, need, and what they are looking for? Giving is a two-way action for it to be successful.

The prospect gives his email address in return for a report or e-book, with their email address you can send a further course of emails or other useful information. If you are satisfying their needs desires and emotions and giving something of interest, eventually they will probably choose your products, as their trust in you grows.

2. Fuel The Emotion
The catch is: purchases might start as a desire or need, but quickly emotion steps in and the final decision as to what they buy, from whom, is governed by an emotional pull.

If you ever watch any house buying programs on TV, the question of head versus heart creeps in. One partner may predominately choose by logic the other by a gut feeling, knowing they will recognize it when the right house is found.

Therefore your sales promo has to use emotion to paint a picture to make the needed object desirable. There should be many benefits stated creating a "can't do without," feeling. The benefits listed create such a great promise, which also has to be truthful and supported by a factor of two. However, it is the emotional reaction that achieves the choice between your product and someone else's.

3. Up-selling Strategy
There is, of course, the possibility of up-selling, offering a basic version, and having convinced your prospect to choose your product, you provide a deluxe version. For example, if it is an e-book, suggest how much easier it would be if a DVD supported the directions. So the initial release is still available as an alternative, or they can choose the higher-priced version. Many will choose the all singing all dancing version. Either way, you have a sale.

4. Scarcity Strategy
You might add real scarcity, for example, you only have 100 or 500 items to prevent flooding the market, it is a unique product, which won't be repeated. Or a closing date or the first hundred sales receive a bonus. However don't lose your credibility in your push to get a purchase you have been a long time convincing your prospects to trust you, don't lose them now.

5. Sell To Existing Customer Strategy
It is easier to make repeat sales to an existing customer than keep finding new customers. Always treat them fairly with respect. Treat customers and prospects as you would like to be treated and still give excellent value and they will return to you and even recommend others.

6. Upgrade Your Ranking
If upgrading your ranking will improve the responses that you usually get and help you in your sales strategies, you should go ahead and do it. This is particularly useful for those whose business can be considered as extremely high-value offers and only deals with a focused segment of online buyers.

You should also consider financing in-display ads. This sales and marketing strategy usually puts your listings above others, sends it through e-mail to consumers interested in your products, and finally offering you a prospect list for your follow-up.

However, if you are not sure about the benefits of this, start off with basic ads and then think about upgrading it later on if you're not satisfied with the responses that you'll be getting.

7. Imaginative And Precise Strategy
We are not saying that you make your ads be like a novel, but for this sales strategy to work for you, you have to tell your buyers what your business is all about.

Give a comprehensive description of your business in short statements, its history, and strengths so that your prospects will think you have absolutely nothing to hide from them. This is your chance to make prospects want to do business with you rather than your competitors.

8. Use Pictures In Your Ads Strategy
This is one of those sales strategies you can use to show buyers about your business without revealing the identity of your business. Put photos that present features that will intensify the curiosity and self-confidence of the buyers.

Nevertheless, if you cannot put a photo that represents the identity of your business, you can always put a general picture that will catch the buyers' eyes.

9. Proofreading
It goes without saying that it is your responsibility to ensure that you check all the text that you want to offer to the listing sites. This is the only way you will make this sales and marketing strategy work well for your business.

This sales strategy requires you to make use of spell check, proofread it yourself and then give it to an adviser that you trust for the final review before sending it out.

Coming up with a solid Amazon sales strategy can be a very intimidating process if not carefully attend to because a plan for sales is more than just a sales pitch. What it means is that, it gives a chance to make your product visible to the industry, but of course, your product must be focusing on solving specific customers' problems. A good sales strategy will help your product beat the competition to increase your market share.


  1. Replies
    1. Thanks for stopping by. Looks like you have tons of things to offer here... ;)
      Those who read the comment above, please proceed with caution. We do not endorse all the links and where they bring you ya...