To Sell Is Human

The Idea Of Selling

Selling is human: Surprising truths about other people's movements argue that the business world has shifted over the past decade to the point where everyone is a salesman, regardless of their job title, and it is human. 

Whether it's an employee who presents a new idea to a colleague, an entrepreneur trying to influence a potential donor, or a parent or teacher trying to convince a child to learn, we all spend a large part of our day moving others, and much more of it on the street, in front of friends, family, and colleagues.

Every day, more than fifteen million people earn enough money to persuade someone else to buy.

Whether it's employees who propose new ideas to their employees, entrepreneurs who lure investors into investing, or parents or teachers who persuade children to learn, we all spend our days in this business, whether we sell to others or try to get them to do so.

In the United States, more than fifteen million people earn their living by trying to get someone else to buy them (and they say sales are not for everybody).

That is the equivalent of daily sales in the US for the past three decades and is one of the most important jobs in today's American economy. 

Given economic uncertainty and digital media, the authors rely on data from the US Census Bureau and the National Bureau of Economic Research (NBER) to get us to the question: 

"What does selling mean for people and why is it important? "

Deep in all this lies the fact that one in nine American workers works in sales. 

Emerging economies such as China, India, Japan, South Korea, Brazil, Russia, Australia, and New Zealand have reached or are reaching similar levels.

 

And in Europe, they have reached similar levels as in the United States and Canada.

Misunderstanding of Sales

Most of what we think we understand about sales are based on fundamentals and assumptions that have crumbled. 

People are entrepreneurs, and therefore people need to learn and perfect the art of selling. 

But more of us are directly or indirectly engaged in activities that are generally considered sales, such as influence and persuasion. 

With just a few keystrokes, a consumer can read about other people's experiences with a company, compare prices, find out the advantages and disadvantages of different products, and find out the advantages and disadvantages of another product. 

Honesty, fairness, and transparency are often the only viable avenues for a seller. 

The Book: To Sell Is Human

I come out with a surprisingly useful new book exploring the power of selling in life: The Power of Selling is Human.

 

If you have already read or ignored Book on Sales, please take note that: 

It is a thought - provocative book about sales that debunks assumptions about traditionally understood sales. 

Don't confuse this book with a full book on the art of selling, but if you are already a seller, especially if you are involved in complex corporate sales, you will learn new things and enjoy reading it.

Daniel Pink's writing style and storytelling are really engaging, and entertaining.

In his book, the news ABCs were replaced by tuning, buoyancy, and clarity, with the emphasis on the human side of the business and the importance of transparency. 

Surprising truths about the movement of others are that most of the best-selling books are outdated.

If your thesis about selling is "Selling is Human," you can take many useful insights and tips from the book.

I used to sell my prospects on the products only until they wore out and basically gave up. Personally, I've met some very clever and capable people who had an aversion to selling. 

The book is imbued with so much insight and inspiration that it inspires you to learn more. 

Conclusion

Everyone works to convince, negotiate, and evaluate others, regardless of their professional title, gender, race, religion, or sexual orientation. This book appeals to people outside traditional sales to do the job better.