How To Increase Your Sales Of Watches

As a watch retailer, your most important task is to increase sales, month after month. There could be countless reasons why your watch sales are down and the footfall in the shop isn’t enough, neither is the seasonal sales dip because of the holiday finishing or anything else.

Whatever the situation is, you need to stay focused and have a one-point agenda to get sales up.

Here are 5 Ways on how to increase your sales of watches

First, you must remember that when it comes to watches, they aren’t just like any commodity. They are a lifestyle statement for most people and prized possessions for buyers. Therefore, as you and your team go about trying to increase sales, remember what the watch means to the buyer.

1. Make an impression with POS

The first impression or the story the potential buyers has of the watch is essential. So, help build it up. As soon as a person walks into the shop, he or she must be totally impressed by the surroundings. All this becomes part of the mental story of the watch.

The POS display must be customized with each product series displayed in C-clips that are branded, holding the watch upright. The brand must be given its due place in the display. The aim here is to leave a lasting impression on the customer even after they go.

2. Create your own occasions and holidays

Most sales of watches are made around big occasions like father’s day, Christmas or birthdays. So rather than wait for an opportunity, create your own and just celebrate your own holidays to increase sales throughout the year.

Celebrate red ribbon day, rose day, give your man a gift day or anything else. People like holidays and if you create noise about it, you will get footfall, and that means more chances of sales.

3. Connect with the buyer

Remember customer service is key to selling watches. Listen to what the customer requires and needs. Don’t push your own choice on him or her. Brief your sales team to be extra polite and patient, even when the customer simply wants to try out 15 different styles.

Make sure their experience is pleasant and personalized and ask them who they want the watch for, and what the occasion is. Let them feel comfortable and taken care of.

4. Don’t lower prices

When it comes to watches, buyers brand them as luxury and aspiration items. So if you reduce costs or throw in too much discount, buyers will no longer value them as precious but just another material object.

This is more or less buying silver when it cost the same as wood. Watches have a value tag assigned
to them and that is what matters the most.

5. Be social and be online

Even if you don’t want to sell your watches online, you must have an online presence. Most buyers today will do their research at home and then come to just buy the clock at the store.

Therefore, have a steady stream of social activity. Use your online platforms to post photos of them and create clickable links in case an interested buyer needs to place an order.


  1. This sort of attitude is spoiling things for many collectors, who are far more interested in watch technology and the watches themselves rather than the monetary value or social status of the watches. Often unremarkably or even shabbily dressed and owning multitudes of interesting watches in all price points, these people are interested in getting more interesting watches at reasonable prices. And often the only kinds of salespeople they want to deal with are knowledgeable ones who don't hassle them.

    1. I really appreciate your words here Mr. Anonymous. It's like I can feel the point you're getting at and I believe it's safe for me to say that you are a collector yourself?

      Your last point resonate with me the most. We do love dealing with salespeople who know what they're talking about. We do.

      Appreciate your comment herein. Thanks a million :)