The Beginners Guide To Social Selling

1. How To Use Social Media To Sell

Beginners guide to social selling

Social selling is when sellers use social media to find and engage new perspectives.

They use it to provide value to prospective buyers by answering questions, responding to comments, and sharing content until they are ready to buy.

Social selling requires developing meaningful relationships with your executives as they move through the online sales funnel (here's a quick guide to selling online). 

Social media platforms are an effective tool in the sales process that raises awareness of your product and helps you complete the deal.

During the purchase process, social media can be used to answer questions from potential customers, respond to their comments, and share content about the item or application for sale. Recent social selling strategies have proved to be 16% higher for companies.

It is therefore essential to have a prominent presence on various social media platforms.

The key is to find out which social media platforms your target market uses most, how to make the most of them, and build relationships.

At this point, it's not surprising that social media marketing is critical to any business (and should be added to the overall selling strategies).

1.1. Social media as a marketing tool

Social media is a powerful marketing tool that can help you promote your product, reach potential new customers, and influence existing customers to buy again. One of the ways your business could benefit from social media marketing is by providing the best possible customer service.

Share a mix of posts that promote your product, showcase your process and inspiration, and offer added value to your followers. Adapt your posts to each channel to avoid overwhelming followers with similar content and tailoring them to the channel.

Facebook and Instagram are places where you can just flaunt your wares, but you can also make real money from them. Promote your shop, share important updates, and share photos and videos of your products with your followers on Facebook, Twitter, Instagram, or Pinterest.

1.2. Aim for conversion

There are workable tricks to sell more on these social networks and analyze what products you can sell. While you work to win your followers, there is no other way on earth to turn all your hard work into direct conversions.

If you can create content that people like and want to share, then you've started to build an audience and use social media to sell your products.

This has many side effects, but when managing your brand's social media channels, remember to be authentic, post regularly, and engage with your audience.

You can sell on any social network and sell products on Facebook, Twitter, Instagram, Linked In, Pinterest, YouTube, and other social networks.

Pinterest began offering purchasable pins, and with Instagram's introduction of the "Shop Now" feature, Facebook Marketplace has become a mainstay of online e-commerce. Companies use social media to market their products and services to customers.

1.3. Web traffic magnet 

Using social media for marketing can be done to improve the traffic to your website and help your business reach more customers.

It's a great opportunity to learn about your target audience, and you can create a community for your brand to share your story to ultimately attract more customers.

I love paid social advertising because it is a very cost-intensive and effective way to increase your reach.

If you play your cards right, you can get your content and offers in front of a huge audience with just a few clicks and a little effort. Most social media platforms offer incredibly detailed targeting features that allow you to focus your budget on the type of people most interested in your business.

When paired with a well-rounded social media strategy, social selling can make it easier for prospective buyers to move through the online sales funnel and make a purchase. Take your digital sales and marketing skills to the next level by using the right social sales tools and strategies to engage your target audience.

You can explore the best ways professional digital sellers and marketers are using social selling to boost their sales through social media.

Educate them on how your business can help their business grow, how their business values social media, and how they are part of the business model. While the old sales model was more focused on direct mail, phone calls, or e-mail, the new way of B2B sales means using social media and networks to reach new customers. 

Companies have long used social media to increase brand awareness, and several studies suggest that B2B shoppers have been using it more than ever, especially in recent years.

We have seen brands use them to showcase their brands and culture, promote their products and services, and direct people to their websites via clickable links. The rise in social media use is a good example of why social selling has been taken over by companies like Amazon, Google, Facebook, Twitter, Pinterest, Linked In, and others.

If you are in the e-commerce business and looking for new ways to sell online, the tips herein should help you get started right away.

1.4. An example of a combination

Not every sale is the same. But if you’re relying on the same bag of sales tricks with every client, you’re probably missing out on some big possibilities. Instead, think outside of the typical sales box with a few unique techniques for social selling.

Social media selling

For starters, you can never personalize too much, so the more you learn about your clients—interests, groups, for example—the better able you can match their needs to your product or service. And in the age of technology, we can end up relying too much on email; a face-to-face can be an unexpected way to reinforce a client’s importance to you.

Want more ideas to boost your sales prospects?

In the infographic here, you're going to look at social sales tactics that you can use to close more deals. You'll find that these tactics make use of Social Media like LinkedIn, Facebook, and Blog. You probably are very familiar with these social media and if you are, you can now fine-tune your competency to a more severe task - closing the sales.

You'll look at how to:

  • Use LinkedIn to learn more about your prospects
  • Target prospects with Ads from LinkedIn and Facebook
  • Use RSS to stay updated on essential blogs.

It is vital for salespeople to understand the type of social media, how to use it, and when. The most important concept that they need to understand also is that there is no guarantee whatsoever that using these techniques ended up in sales closing. We very much like to think it that way but that never really happens.
Sales profit
So far, there's no mathematical equation to show that using assumptive close, for example, brings a salesperson 60% closer to closing the deal. I like to repeat this time and time, "We are free to control our actions, but we're not free to control the consequences." There are more than just face to face interaction that contributes to the close. And many of these factors are beyond our control.

2. How To Use Blogs To Sell

If you already enjoy blogging, you can use your own blog to attract customers who are willing to pay you to blog. Try to think about what products you could create based on the theme of your blog, and make it easier to make money from blogging because of your blog about what you love.

In this section, we will discuss how you can use your blog to sell your products, and if you develop a product that reflects the content of the blog, your readers will eat it. 

You'll learn how easy it can be to use your blog as a hub to sell your products and stop overlooking the money you make by using it to sell products. Whether you are selling an existing product or using it as a hub for a product company that you sell for a commission fee, we recommend that every blogger has some kind of product offering.

If you have been blogging for years, you may be surprised at how many products you can sell on your blogs, even if you have a brand new blog. 

This allows you to get as close to passive income as possible in the long term and use SEO effectively.

Sell something you have to think about buying every day into an obvious next step you should take immediately. Selling with your blog is as easy as publishing an article or video that helps your customers to want your offer for lead generation.

2.1. Going organic

If you're smart, you can automate the process of running your website overhead at a low cost and use the strategies of previous tips to generate organic traffic to the site.

Suppose you already have a blog audience, then you don't just create a few blog posts and start cashing in. You have everything you need to start selling right away, but what it will cost is time, so start at that price.

2.2. Using E-commerce

If you follow the following steps and the recommended timeline to sell your products below, you can help your blogging business by sticking to them. 

Once you have set up your blog, you need an e-commerce platform to receive payments and bring your digital products to customers.

We love the simplicity SendOwl offers in terms of the process of selling digital products and sourcing them to your customers, and its services are inexpensive compared to other platforms. Send Owl is designed specifically to sell your digital products and can be used in a variety of ways, such as online shopping, online retail, or even personal sales.

2.3. Affiliate marketing 

This is the world's own affiliate network and allows anyone with a website to sell our products online.

There are all sorts of affiliate programs in every conceivable niche, but to find an affiliate program that works for your blog, you need to get started. Some of the world's most successful blogs do just that, and it works like magic.

Speaking of turning off the middleman: Instead of relying solely on affiliate marketing to sell other people's products, you can also create your own digital products that you sell to your audience. And although it requires some preliminary work, it is actually a fairly popular way to make money from your blog.

2.4. E-mail it 

Ultimately, your email lead care sequence is about helping your viewers see the product or service you're going to buy. If you want to learn how to make money from blogging, you have to dismiss the cookie-cutter advice you read.

Today's most successful content marketers adopt better strategies when using blogs for making sales.
To make life easier - to move money from your blog as quickly as possible, you need to start developing a system that scales it like a startup, not like a hobby. CEO thinks about it, and you have the opportunity to monetize a blog by selling digital products.

If you work in a small or even large company with a few employees, you probably need to think outside the box.

In short

What you want to do now is outline the steps you can take to tap into the market for the products and services you sell. You need to have a clear idea of whether they can be digital or physical, and work with budding entrepreneurs on how to get more people to buy your products or services.

Increasing the speed at which your readers become buyers can be difficult, so the best approach is to present a product you are selling. You could also use other people's products that are sold to you as partners, but you can look at them as if they were your own.

3. How To Use Twitter To Sell

It is worth noting that learning to use Twitter for marketing takes time and energy, and the success of a start-up is not guaranteed.

While promoting your business on Twitter may not be right for everyone, it's important to familiarize yourself with the pros and cons of the platform before you get started. It can help a company brand itself and sell your product or service to a loyal and engaged audience.

You can determine if it's right for your business and read on to find out how you can use the site to your advantage.

By tweeting and sharing content, you are taking into account your target audience and the nature of the business and helping you maximize your reach.

3.1. Adding media to Tweet

When it comes to choosing a suitable header image, it is important to choose a photo that matches your personal brand and best represents your business.

Use a professional, approachable, and relaxed profile picture and create your Twitter profile.

Be your brand: Using a social media account for business purposes should be a consistent measure that you take every day through your social media account.
You can usually use the same images that apply to your website, social media account, blog, or other content on your website. Tweets look much better and deliver richer content by adding pictures, gifs, and videos with each tweet.

Video is a proven method to deliver rich content and generate a high level of engagement from your followers. Many companies use Twitter to gain more followers and spread the word effectively.

3.2. Get into the right niche

Identifying your niche can really help refine your marketing efforts on Twitter and will help achieve the most effective results. 

Twitter can help you effectively promote and sell your products and services to your target audience, but make sure you don't blow your own trumpet. You should also take the time to clearly identify your goals and niches.

3.3. Twitter Ads

Twitter Ads allow you to target your audience very selectively and give you access to a much larger audience than any other advertising platform out there. Improve your paid campaigns, increase engagement with your followers, increase traffic to your website, better understand your target groups, and increase brand awareness.

Twitter Ads is a very robust and complete advertising tool that ensures that you reach your desired audience via social media.

Twitter maps allow you to add rich photos, video, and media experiences to tweets that direct traffic to your site. When users add a few lines of HTML code to a web page, a map is added that is visible to their followers. 

Advertising on Twitter can help you increase your audience, promote your products, and increase traffic to your website. Once you have an organic grip on Twitter, it's time to launch your first ad campaign.

You can promote each account individually to gain new followers or promote individual tweets to increase the engagement and visibility of your campaign.

3.4. More Tweet tips 

3.4.1. Twitter users want authentic, real interaction with their brand and don't feel like your product is being pushed to the bottom every time you see your tweet. You want to share information about your products and your company on Twitter, but don't exaggerate.

3.4.2. Find out how many status updates you should post daily using Twitter Analytics and consider tweeting compelling information from your workspace on a weekly basis.

3.4.3. Keep track of new trends to quickly adjust your Twitter marketing strategy and be ready to test new marketing strategies, new products, and anything else you can think of that could boost your success.

3.4.4. In e-commerce, you can make the most of Twitter and connect with your customers, partners, suppliers, and other key stakeholders in your company to get the most out of Twitter. 

3.4.5. It is critical to measure your Twitter engagement to consider its impact on your business objectives, in terms of its impact on revenue, customer satisfaction, engagement, and retention rates.

3.4.6. If you really engage with your target market on Twitter, you will be able to identify potential customers regularly. Some customers turn to Twitter to research products they need, and you can be there to help them.

Host a chat where customers can ask questions about your product or service, discuss topics of interest to them, and chat with you.

One of the most important aspects of using Twitter as a sales search tool is actually reaching out to potential buyers and engaging directly with them. This level of authentic engagement is the key to successful sales prospects on Twitter. 
3.4.7. You can then collect and track other information when you choose a CRM system and share it with your customers.

3.4.8. If you follow the conversation and make regular contributions, look for people you need to resell.

People often post what they want on their social media profiles, and if you follow that conversation, you can start looking for the people to sell to.

4. How To Use Facebook To Sell

If you post a link to your book, does it take people to Facebook or do you just post to another social media platform and forget the same results?
Facebook doesn't want people to go to Amazon, it wants them to continue watching videos and banging on buttons.

4.1. Selling personal info

Facebook's failure to sell personal information directly to advertisers has been a shield that company executives have used for some time against criticism of its privacy policies. Unfortunately, Facebook critics are more likely to pick up on this sign and knock it down.

This is the latest to violate Facebook's favorite mantra in self-defense: "We don't sell you, you buy from us."

When the company argues that it is not selling data, but selling targeted advertising, it is luring us into a semantic trap by encouraging us to imagine that the only way to sell data is to send advertisers files of user information to advertisers.

There are many platforms that Facebook users can use to buy and sell articles in their area.

You can access them by simply clicking on the "House" icon in your Facebook newsfeed; there is no need to download an app or create a new account. But there are a number of other ways that a Facebook user can also use the platform to "buy" and "sell" articles in their local environment.
The concept is relatively simple: Using information from your profile to determine your location, Facebook will show you a range of items for sale in your area, and allow you to also list your own goods as "for sale."

The marketplace only displays publicly listed information, but if you are under 18 years old, you can also buy and sell directly on the marketplace.

4.2. Luring small businesses 

Many small businesses are currently experiencing difficulties and, with shops closing, more and more are trying to get their business online.

Using Messenger means that merchants can do business without exchanging addresses or phone numbers. If a buyer discovers an item they want to buy, they can agree to close the deal.
That's why we have created Facebook Shops and invested in features and apps that inspire people to shop with us and make it easier to shop and sell online. Our goal is to make shopping seamless and empower you to use the app to connect with your customers. We make it easy for companies to set up a single online store that customers can access from Facebook and Instagram.

4.3. Prohibited products 

Our products are subject to various laws and regulations worldwide and would be difficult to manage on Facebook.

Does it make sense for your product to fall into Facebook's category of prohibited content?

While tobacco products cannot be advertised for money, you can use Facebook ads to promote resources aimed at getting you out of your smoking addiction.

Tobacco products are things that are not allowed to be advertised on Facebook, such as cigarettes, cigars, pipes, and pipes with nicotine.

4.4. More FB tips 

4.4.1. Avoid posting sales messages during the day and posting photos of yourself, your family, friends, family members, or other people on your Facebook page.

4.4.2. Reality TV is not a cultural phenomenon, but it is a great way to give its audience a dose of reality. Since it allows people to compare their reality with yours, they like what they see behind the scenes.

4.4.3. If you like what you see when you get there, you might as well send them a message or a friend or even a message and follow them while you are there. People you don't know are exposed to your post, and if they find it interesting, click on it and share it.

When people comment or share your posts, they appear on their social media pages and news feeds.

4.4.4. You can expand this by extending the content of your posts, such as a link to your website, social media page, or Facebook page. Create a post on your Facebook page with a link to your product or service, such as a photo or video, and share it with the Facebook wall. 

4.4..5. In your Facebook ad, you crown it with a final CTA at the end, in which people are asked to choose the lead magnet. 

The latest type of campaign is that the CTA controls traffic without paying for the offering, but there are some instances where you appeal to a warmer audience that is more likely to buy an online course, information, or product.

4.4.6. If you have even a few hundred friends, chances are that one of your family members or friends will want what you sell, and you may also feel comfortable giving them something they need.

This too means communicating the value of the offering and using images to be the face of a small business.

5. How To Use Instagram To Sell

According to Instagram, 80% of Instagram users follow at least one brand, and 60% say they discovered a product on the platform. This is good news for people looking for a brand they love, but it's also bad news, according to a recent study.

People come to Instagram for inspiration and selling on the platform allows you to share photos that show how you use your products in real life, creating an optimal sales environment.

If you want to take advantage of the new Instagram Facebook Shops and start advertising Instagram, don't forget to add your company account to your Facebook page.

If you use the Instagram planning tool Tailwind, you can also enable auto-posting of your Instagram feed. You can post on Facebook, Twitter, Instagram, and other social media platforms so your audience can see your Twitter and Facebook posts and Instagram content.

5.1. Advertise on Instagram 

There is no single - size - fit - approach to Instagram advertising, so you need to experiment with ad types to figure out what works best for photos and videos, such as Story and carousel advertising.

This will give you a better understanding of the different types of advertising on the platform and your target audience. If you have successfully run a similar ad campaign on another platform, you need a way to swipe ads through your Instagram Stories to learn more about what you're offering, because it's important to design an Instagram ad that captures and captures the user's attention.

A positive customer experience sets you apart from your competitors who want the same audience's attention, according to a recent study.

5.2. Social commerce

When it comes to Instagram and social commerce, you need to make sure your followers are happy at every stage of the customer journey. Instagram is currently a platform where brands of all sizes can easily connect with their customers.

Every online shopper should be aware of what is happening on their social media channels.

For years, there has been a trend for people to engage with stories, hashtags, and purchasable posts. You can learn some well-tried tactics to turn your Instagram business Instagram account into a stable source of traffic and orders.

Instagram has become a social media platform with many features, and with over 500 million people viewing an Instagram story every day, the potential for retailers to connect with consumers and sell products on Instagram is limitless.

This means that content from Instagram Stories can be viewed and published on a variety of platforms, from mobile phones to desktops to mobile phones, tablets, and computers.

The app has users around the world, and 37% of adults in the United States use Instagram, which accounts for more than 3.5 million users per day, according to a recent study.

The Instagram API allows users to post photos and videos on third-party platforms such as Sendible, making it easy for brands to take advantage of all the benefits Instagram has to offer.

With Instagram, it's important that you add value to your customers, looking pretty, and never underestimate the value of visual content such as photos, videos, or even a biography.

When you have your content plan and biography ready, this is the time to include Instagram and PPC in your e-commerce marketing plan.

With over 200 million Instagram users who visit at least one company profile every day, Instagram is an indispensable platform for private label brands.

Shopping on Instagram gives advertisers the ability to make videos, stories, and posts purchasable by linking product information directly to the checkout button in your store.

In addition, you must ensure that your Instagram business profiles are connected to your Facebook catalog and that you do not have to wait for your account to be verified before you are ready to add product tags and stickers to Instagram.
In the past, Instagram could be used to build an audience and connect with your fans by encouraging them to visit your website or brick-and-mortar store.

In 2017, Instagram shopping has enabled brands to turn their profiles into virtual storefronts. The growth of Instagram has opened up new opportunities for e-commerce companies to sell their products through their social media profiles.

6. How To Use Pinterest To Sell

One way to better determine whether selling on Pinterest is the right fit for your brand is to see if your business fits into Pinterest categories.

Pinterest uses categories to make it easy for users to find what they're looking for by conducting searches, promoting pins, and suggesting pins. It is important to note that just because you can "sell" on Pinterest, it doesn't necessarily mean that the investment is worth it.
If you fit into one of these categories, it will be easier for consumers to find your brand on Pinterest.

6.1. Pinterest and Shopify

The most important way to get answers to integration questions is to contact Pinterest via the Shopify app page or contact our customer support team. With the update of this article, we have removed the possibility for you to set up and manage Pinterest products on Shopify.

The Pinterest app installed on the Shopify website allows retailers to add a tag to their Pinterest account, allowing them to quickly search product categories and discover brands. In addition, a "Shop" tab will appear in the retailer's Pinterest profile and they can advertise their pins with paid ads.
Once the app is installed, merchants can edit their Pinterest listings with the help of their Shopify account manager or with a simple click of a button.

To see how many sales are handled in your Pinterest store and understand how many people have pinned your product, go to Shopify Admin.
Now that we've covered the basics of using Pinterest and how to get started, we look at how Pinterest is being used to increase sales for e-commerce. The number of pins on Pinterest increased by 44%, while the total number of views on the retailer's website increased by two to three times over the same period.

6.2. Have a website

One of the many ways for customers to learn more about your product is to spend time on your website. If a customer clicks on a product page, use this opportunity to invite them to follow you on Pinterest so they can share the product with their network.

6.3. Promoted Pin 

Pinterest Promoted Pins can help you quickly reach a larger audience, and this strategy increases your chances of finding a large audience that you might not otherwise find.
If you reach the best potential customers in your target market, not just the most popular ones, you reach them immediately and it pays off.
Installing conversion tags that can target your website visitors so you can see how your ads affect sales, find out how much you need to bid, and know how to interpret the results in your dashboard is key to the success of your Pinterest advertising.

The potential of Pinterest to help you sell more to your e-commerce business is enormous and exciting.

6.4. Combine with Etsy

You need to understand how to use Pinterest if you want it to bring traffic to a site like Esty's Shop.

This understanding will help you make better use of Pinterest as a business marketer, and if you have used your personal account for years, you will have a good understanding of how the platform works.

However, if you want to start using Pinterest to promote your business, the way you have used Pinterest needs to change.

You would do well to learn and use companies - specific tips and strategies to promote your online business on the platform. If you want to use this platform to boost sales, you need to develop a strategy around it.

Sales on Pinterest are about increasing e-commerce sales, particularly through the social network Pinterest.

It has a number of benefits, including the ability to manage targeted traffic through the promotion and purchase of Look Pins, which includes a wide range of products and services as well as a variety of social media marketing strategies.

6.5. Pinterest Business Page

The Pinterest Business page also provides a comprehensive statistics section to show the total number of people who have pinned your product and related pins.

You can also pin your products to Pinterest to promote items on your website or in your store.

Purchasable pins are marked with a blue price add-on bag button so people can recognize them. Purchasable pins work so you can make a sale whenever someone is willing to buy from you, no matter how small or large.

If you haven't done so yet, syncing your Pinterest with your online store is the easiest way to create purchasable pins.

There is a Buy button that allows Pinterest users to buy your product directly from your Pin. When a user clicks the "buy" button on Pinterest, they are taken directly to the checkout on Pinterest. 


  1. Incredibly helpful guide! As a beginner, I found your tips practical and easy to follow. Excited to implement these strategies. Thanks for sharing! Social Media For Ecommerce

    1. Hey buddy!

      Your feedback is like a shot of espresso for my motivation – super invigorating! I'm absolutely stoked to hear that the guide struck a chord with you, especially as a beginner. That's the sweet spot I aim for – practical, easy-to-follow, and genuinely helpful.

      Remember, every expert was once a beginner, so you're on the right track. I'm excited for you to put these strategies into action. Dive in, experiment, and enjoy the journey!

      Thanks for stopping by and leaving such a stellar comment. Keep rocking and rolling!

      Catch you on the flip side :)