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    Pitch Anything Book Review

    Pitch Anything book review

    Intro


    Pitch Anything will change the way you position your idea whether you sell an idea to investors, sell a new company to a customer, or even negotiate a higher salary. 


    Over the past 13 years, the author has used this one way or another to raise more than $400 million. Now, for the first time, he's sharing his method to help others deliver a profitable pitch in any business situation.


    Creating and Presenting Are Not Art, But Simple Science


    Using the latest findings from neuroeconomics and the openness of his own research, Klaff describes how the brain makes decisions and reacts to pitches, and shares his personal experiences. 


    To give you an example, when you tell a story and are part of it, you can see how intense the preparation is going into a pitch. I think people work through that to get from the pitch to the final position. 


    The prospect of competition may throw things into the debate, but it is not the only factor in decision-making. Author Neil Strauss, who writes for Game calls it "the game business," which is really, really cool.


    What do you know about the negotiations between you and the book before you picked it up, and what did you learn?


    If you actually win, you are the person who must feel like you have the least to lose and have everything because you have actually won.  


    I'm a fan of competitions, but I don't want to see if I can climb a certain hill faster than anyone else.


    I didn't realize how much I had been confronted with my desire not to compete with others, so when a friend recommended I read Pitch Anything, I had to win the deal, especially in light of an upcoming competition. 


    Insights


    This is the first impression I had when I first read the book, and what I left after a few hours when it was finished. 


    For starters...


    ...this is not a book about Oren Klaff, but about the journey, he has taken to get the insights he presents in Pitch Anything. This revolutionary way of throwing clay is explained in a method, an instrument, an attitude, and a term called "frame." 


    As a result, he came up with a way to sell things that were not about throwing facts at rational computer software, but about focusing on the age-old brain on which he relied.


    He discovered neuroeconomics by devouring as many books on neuroscience as possible, even taking a job as an analyst for a billionaire, and yet still not finding what he was looking for.


    To win more pitches than he lost, the creative had to present himself convincingly and think about what inspired the customer to want to work with him but the catch was his ability to apply the results of his research to the world of high finance and investment banking.


    Oren Klaff, who puts forward proposals, investment deals, and ideas, is both successful and legendary.


    He is considered a pioneer in the use of research on the human brain, particularly in the field of sex, and in the application of this research to maintain excellent customer relationships. 


    Although the ability to produce a great pitch is useful in many different situations and contexts, there are a lot of great nuggets in this book that I will revisit in the immediate future.

     

    Sales Pitch


    Sales pitching is simply another form of influence that exists in every industry and profession in this area. The underlying basis of pitching is the natural wiring of our brain and the underlying basis of the pitch itself. 


    Indeed, one chapter (Chapter 7) is also devoted to the story of how the author uses the techniques taught in the book to win a deal worth more than a billion dollars. 


    According to Klaff, creating and presenting a great tone is less art than simple science. He also points out that the techniques really work, and he proves that he is not just talking about himself. 


    In Summary


    Using the latest findings from the field of neuroeconomics, Klaff describes how the brain makes decisions and reacts to pitches as it exchanges moments - and provides insights from its own research and personal experiences. 

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