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    Check For Buy In

    After you have presented your product and proved sales message, it's time you check for buy-in.
    What it simply means is you check whether prospects are ready to move to the next selling step.
    Check for buy in

    You check on:

    • How does the prospect feels?
    • Is he or she ready to move to the next stage?

    And finding the answer to those questions is what this article is all about. By the end of the article you are able to:

    • a) List verbal and non-verbal clues to receptivity
    • b) State how to use questions appropriately
    • c) Use verbal reinforcement to strengthen positive attitudes
    • d) Use trial close when positive response is indicated

    Checking For Buy-In

    Checking for buy-in requires you to pay attention to the prospects - their body language and responses. As equally important, you need to pay attention to your own body language, your use of questions and verbal encouragement.

    In summary, you're able to:

    • 1) Assess verbal and nonverbal clues
    • 2) Probe for more info
    • 3) Move towards commitment

    Assessing verbal and non-verbal clues

    Assessing verbal and nonverbal cluesYou can observe the impact of your presentation through your prospects' body language and how they respond. Most of the time, many sales representatives rely too much on what is being said.

    But you already know by now that there are more than meet the eyes.

    You know that the message is delivered/spoken, and what is not verbalized often communicate more. It's important to pay attention to these clues because appropriate response from you will determine your call consequences.

    Verbal clues

    Statements, questions, tonality, speed of speech

    Non-verbal clues

    Facial expression, postures, gestures

    Probe for information

    Probe for more informationIt is easy to ask questions. The tricky part is asking questions to steer the conversation to find out about a subject without being too straight forward.

    Generally, there are two types of questions:

    • Open ended
    • Close ended

    Open questions are often called 'exploring' question.

    They open to a wide range of answers. They could be a "how", "why", "what", "when", "where".

    Close ended question narrow down the answers.

    They could be a "Yes" or "No" answer. These are targeting questions, use to confirm assumptions or guide prospects to specific points.

    Move towards commitment

    Move towards commitmentOnce you get the signs of how receptive your prospects to your presentation, the moment has come to be more direct and move them towards commitment.

    You can employ two skills here:
    1) Use verbal reinforcement to strengthen receptive attitudes
    2) To go ahead and ask how committed they are, indirectly, through trial close

    Verbal Reinforcement

    You can make the move to bring prospect closer to commitment by responding to their comments.

    This is verbal reinforcement.

    The idea is to support and strengthen positive attitudes towards the products and encourage acceptance. Once a positive comment is reinforced, you can increase prospect enthusiasm through presenting relevant benefits.

    It's more like working 'with' the prospect to build receptivity and commitment.

    Trial close

    Trial close can be used to test the water. It can indicate the level of interest of the prospect:
    Are they ready to commit?

    Usually, trial close is as simple as asking for opinion.

    For example:
    "How do you feel about Prod X so far Mr. Prospect?"
    "Does that answer your question about total cost involve?"